Description

Dedication Account Management:

I   Strategy Consulting:

1. Discuss holistic education subscription vs The learning matter positioning
2. Finalize Domain names for all things
3. Identify topics / areas on which videos should be made

II  Set up – Landing page, 1 minute video – Funnel, Lead Magnet, Recorded video /webinar,
appointment automation:

1. Revisit the existing landing pages of TMM and review and re-create them on suitable platforms
2. Landing page and suggest suitable lead magnet
3. Email auto-responders (Welcome, reminder, nurture)
4. Set call to action being:  Recorded video to watch and an appointment link + webinar registration
5. FB Chatbot set up

III  FB Ad Campaign:

1. Check existing TMM, create new one if required with configuration of pixel
2. Upload existing admission and Good leads data on Facebook to create retargeting and look alike audience
3. Email auto-responders (Welcome, reminder, nurture).
4. Create lookalike audience based on visitor’s of our page
5. Create 500 Leads, Try to achieve the Goal of CPL of (₹ 20/- to ₹ 40/-)

IV  Social Media Management (Creatives, Post, Engagement): 15 post

1. Create posts in 10 categories for (Value addition + Trust + Awareness)
2. Email and SMS blast to leads to increase readability of posts & blogs
3. Optimising existing FB, LinkedIn pages, images, & previous posts
4. Create Fb , YouTube Graphic Cover images and update profile
5. Creating events on FB, Book my show, Everbrite, etc. (month on month basis for AMOLE & Holistic Webinars)

V  YouTube Videos Editing and Upload: 10

1. 5 videos based on following categories (Teacher’s teaching + Students Learning Activities + Students Fun activities)
2. 5 videos (Lead capture (1) , Thank you (1) & indoctrination video (3)
3. Optimising the headlines & descriptions of the current YouTube videos
4. Create Fb , YouTube Graphic Cover images and update profile
5. Creating events on FB, Book my show, Everbrite, etc. (month on month basis for AMOLE & Holistic Webinars)

VI  Communication / Communication Management – 

1. Connecting with 10 + School Principals to propose them Free webinars for their staff, parents, children, survey, articles etc
2. Inviting people who comment / like to like Page and to add friend / follow them
3. Managing & posting on Fb groups
4. Increase Friends on Facebook and connections on LinkedIn by 10%
5. Increase likes on pages by 10% month on month
6. Manage e-mail list

VII  Content Writing – Blog Writing and Posting 500 to 2000 Words Supports Key word + SEO Strategy

1. Identify 1 topic for article per quotient (CQ, EQ, SQ, BQ, TQ, LQ, DQ, HQ, VQ, & FQ) and write it with pictures, back link, etc as per standards
2. Write a few articles on Parenting (@ 5 numbers)